What is a "wiki"?
A web page that YOU can easily edit and contribute to right away (great tool for collaborative work!).
Step 1: Click on "edit page" at the top or bottom of this page
Step 2: If prompted for an Invite Key, type "marcomshare"
Step 3: Make your changes/additions and press "save" when you are done.
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Thank you for your Suggestions - Announcing Roundtables Below
Join a platform of like-minded professionals to network and discuss common concerns, issues and successes. Have your say in which topics mean the most to you. On both days at MARCOM, you can attend a Roundtable, Sponsored by Banfield-Seguin Ltd.
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Day 1: June 11, 2008 – 11:35 – 12:30
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Table #
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TOPIC
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FACILITATOR
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ROOM
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1.
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Social Marketing Today
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Jim Mintz, CEPSM
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AB
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2
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Creating a Marketing Culture: Foreign Affairs Marketing Success Stories
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Danielle Thibault, FAITC, Denis Vezina, CEPSM
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AB
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3.
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Strategic Marketing Planning
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Anne Lavack, University of Regina
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AB
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4.
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A Model for the Quantitative Assessment of Partnering Arrangements
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Bernie Colterman, CMG Canada
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AB
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5.
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Successful Social Marketing Campaigns
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John Petitti
HBS Marketing
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FG
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6.
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Identifying and Understanding Your Target Market
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Doug Norris, Environics Analytics
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FG
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7.
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Linking Consumer Behaviour with Your Marketing Campaign
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Gurprit Kindra, California State University
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FG
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8.
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Social Media in the Public Sector: Barriers and Opportunities for Adoption
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Jeff Braybrook, Treasury Board of Canada
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FG
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9.
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Social Media Tools and Applications – what are the best ones and how should I use them?
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Wayne MacPhail, w8nc, and Madelyn Herschorn, Alzheimer Society
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H
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10.
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Linking Social Media to Social Marketing
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Mike Kujawski, CEPSM
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H
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11.
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Selling Your Program to Corporate Partners
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Kensel Tracy, CMG Canada
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H
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Day 2: June 12, 2008 - 11:10 – 12:00
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Table #
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TOPIC
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FACILITATOR
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ROOM
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1.
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Integrated Marketing Communications
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Jim Mintz, CEPSM
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AB
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2.
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Branding for Non-Profits
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Mark Sarner, Manifest Communications
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AB
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3.
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Marketing Trends and How They Affect Your Sponsorship Program
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Bernie Colterman, CMG Canada
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AB
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4.
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Partnership Best Practices
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Doug Davidge, PWGSC
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AB
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5.
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Traditional vs. New Media
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Lynn Bereza,
HBS Marketing
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AB
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6.
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Linking Consumer Behaviour with Your Marketing Campaign
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Gurprit Kindra, California State University
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FG
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7.
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Selling Your Program to Corporate Partners
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Kensel Tracy, CMG Canada
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FG
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8.
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Choosing Marketing Tactics – what is the right mix?
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Inga Petri, Strategic Moves
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FG
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9.
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Strategic Communications
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Caroline Kealey, Ingenium Communications
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FG
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10
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Best Practices in E-mail Communications
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Hailey Hughes, ThinData
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FG
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11.
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Making “marketing” a respected word in your organization
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Mike Kujawski, CEPSM
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H
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12.
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The Value of Exhibits in the Marketing Mix
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Claire Mills, CMG Canada
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H
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14.
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Best Practices in Membership Marketing
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Dave Cybak, Canadian Society of Association Executives
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H
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Conference Details
When: June 11-12, 2008
Pre-Conference Workshops: June 10, 2008
Where: Hampton Conference Centre, 200 Coventry Road, Ottawa
Hotel: Reserve Now at the Hampton Inn Ottawa, 100 Coventry Road, Ottawa
Conference Program: Coming in Early February
Conference Registration: Online by end of February - for early registration call 613-731-9851 ext. 28
To Speak: Please contact Claire Mills @ clairem@coltermangroup.com
To Exhibit or Sponsor: Please contact Leslie Johnston @ lesliej@coltermangroup.com
Official Website: www.marcom.ca
MARCOM's 10th Anniversary will boast 2 Keynotes, 21 concurrent sessions, 3 Pre-Conference Workshops, 15 daily Peer2Peer Roundtables, a trade show of 40 expert solutions providers, MARCOM '08 Meetup Networking Cocktail and a host of opportunities to develop life-long relationships. Register Today!
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